How to Identify KOLs for Your Product Launch

Medtech companies face an uphill battle when launching a new product, including finding doctors who will not only try your technology, but advocate for it.

Watch this on-demand webinar with Lee Smith, Co-Founder and Head of Commercial Development at AcuityMD (and former Marketing Manager at Medtronic and Zimmer Biomet) as he walks through the insights you need to ensure you find the right physicians and set your launch up for success. Learn how to:

  • Test strategies to refine your Ideal Customer Profile (ICP)
  • Leverage peer networks and current product users
  • Better collaborate on targets between marketing and sales teams